A Taste of Florence
Curated by Fabio Picchi
Direct Mail & Film Activation
Overview
01 — Brief
Baker Hughes VIP were no longer able to attend in person events in Florence, Italy for the annual Baker Hughes convention.
02 — Insight
Outside of the event — Baker Hughes VIPs were most looking forward to exploring the city of Florence including all of its wonderful food and drinks.
03 — Idea
Bring a piece of Florence to them by partnering with world famous Florence based chef — Fabio Picchi — to curate a limited edition tasting set and exclusive online film of him touring Florence and explaining the rarity and meaning of each item.
My Role
I was a part of the creative team responsible for concept development, script outlining, and the art direction style of the film. The project was produced during the pandemic in Florence, Italy — so the team oversaw the entire shoot and edit remotely.
The Team
Agency: Barbarian
Creatives: Resh Sidhu, Jonathan Ong, Andrew Hurwitz, & Alexis Jabbour