Founder & CEO of Buddy
AlexisJabbour
I'm building Buddy — the booking and community platform for the dive world. Before this I spent a decade as an art director selling big ideas for big brands. Now I bring that craft to my own company.


About
An artist in my dreams, a creative director by training, a founder by obsession — and an art collector for fun.
I got certified as a teenager in Atlanta and spent years chasing dives around the world. Somewhere between a tipping insight in Colombia and a move to Hawaii, I kept hitting the same wall: the dive industry runs on scattered messages, spreadsheets, and trust with no infrastructure behind it.
Buddy is my answer — built with a creative director's eye for craft and a founder's stubbornness about the details. I build it from the road, usually somewhere with good water.
A decade of big ideas for big brands


























Latest from Field Notes
Why We Wrote the Buddy Guidebook
The same vision from day one — now with our learnings, our process, how we work, what we believe, and where we're going.



