Made of Moments
Kornuit, Grolsch
Rebrand Campaign, Film, & Packaging
Overview
01 — Brief
Kornuit wanted to completely rebrand themselves to strengthen their connection to millennials and launch their mentality with a branded content film.
02 — Insight
Millennials live differently than previous generations at their age. They have less money, don’t own things, and live in the moment.
03 — Idea
Made of Moments is a brand line that wraps up the strategy and thinking that resonates with millennials. Using this thought we crated a manifesto style film to showcase that they’re not defined by what they own, but by what they’ve experienced.
Tom Trago Music Video
Strategy: Koen de Boer, Marnix Tiggeloven
AD/CW: Tessa Ruggle
My Role
I was responsible for the strategy and tonality rebrand. I worked with the strategy director to interpret the detailed target research into a a new brand platform. I lead the concepting for the brand line, writing brand manifestos, and ideating social and physical activations that showcased the length the rebranded platform would have in the future.
Team
Concept Creatives: Bert Marissen, Alexis Jabbour, & Vincent Rang
AD/CW: Tessa Ruggle & Ljiljana Radovac
Strategy: Koen de Boer, Marnix Tiggeloven
Lead Designer: Jori Pol
Fitzroy Director: Bear Damen
Production: CZAR
Music: Tom Trago - Working Machines