Tales from Teachers
Inspired by Real Notes
Social Animation Series
Overview
01 — Brief
For back to school season Fruit of the Loom wanted to extend their current campaign — parents can’t be prepared for everything — with branded content films for social focused on how parents can't be prepared for the unexpected things their kids do.
02 — Insight
Kids do the most unexpected things. And when it comes to school, parents never know what notes their kids might bring home.
03 — Idea
Using real school notes found online — we brought them to life by creating fun origin stories that help explain kids unexpected actions and the notes they bring home from school.
Featured: Editors Pick Creativity Online & Adweek
My Role
Scouring the internet I found notes that parents were posting with the unexpected things their kids do. Considering that was our exact insight I thought we could bring these to life in fun animations. I was responsible for writing the scripts and working along side the production and animation studio to bring the characters, stories, and visual direction to life.
The Team
Creative Director: KT Thayer
Senior Creatives: Alexis Jabbour & Bert Marissen
Integrated Video Production: Alina Moeller
Production & Animation Studio: Tulips & Chimneys